Thryv Testimonial
Running a small business means wearing many hats, especially when you are the owner and the only employee.
At Artful Cakery by Julie, I handle every part of the process myself — from designing cakes and baking to decorating, communicating with clients, and managing the business side of things.
Over the past decade, I have created hundreds of cakes for weddings, celebrations, and special events throughout Atlanta and North Georgia. While the creative side of cake decorating is what most people see, there is also a great deal of organization happening behind the scenes.
Running a One-Person Cake Business
As a small, family-owned bakery based in Flowery Branch, Georgia, Artful Cakery by Julie operates very differently from a traditional retail bakery.
Each cake is baked fresh to order and designed specifically for the client. That means every order involves consultations, planning, design discussions, scheduling, contracts, payments, and coordination with venues or event planners.
For many years, those processes were handled through a combination of emails, notes, and manual tracking systems. As the business continued to grow, it became clear that those methods were becoming time-consuming and difficult to manage efficiently.
Discovering a Better System
After speaking with my representative at Thryv, I realized that many of my business processes could be simplified and organized using a centralized system.
Once I began using the Thryv Business Center platform, it quickly became clear how much easier it made managing the day-to-day operations of the business.
Having everything in one place made a huge difference.
Improving the Client Experience
One of the biggest benefits of using Thryv is how it improves communication and organization for both the business and the client.
Through the system, clients are able to:
view their contracts digitally
access invoices and payment information
review details about their cake order
communicate easily about their event
From my perspective as the business owner, the platform allows me to see upcoming consultations, track appointments, and quickly check whether contracts have been signed or payments have been completed.
This type of organization helps ensure that every order is handled professionally and that nothing falls through the cracks.
Supporting the Growth of Artful Cakery by Julie
Having better systems in place allows me to focus more time on what I love most — designing and creating cakes.
Today, Artful Cakery by Julie specializes in:
custom wedding cakes for couples across Atlanta and North Georgia
sculpted groom’s cakes inspired by hobbies and personal interests
realistic 3-D cakes and creative celebration cakes
dessert displays for weddings and special events
Each cake is still designed individually and baked fresh to order, but the organization behind the scenes has become much more streamlined.
A Professional Experience for Clients
In the wedding industry, reputation and professionalism are incredibly important. Couples trust their wedding vendors with some of the most meaningful moments of their lives, and clear communication and organization help ensure everything runs smoothly.
Using tools like Thryv helps Artful Cakery by Julie provide a more professional experience for clients while continuing to grow as a small business.
